Sameeksha Mathur
Video work
National Day 2019
A re-vamped social media post for National Day. The lighting and texture on the flag turned out really well.
National Day 2020
A social media post for National Day. Very happy with the lighting and shadows for this one. Tried to reanimate the looping of the cloth modifier, is not completely seamless, but turned out better than expected for a manually done change - hope to find alternative ways.
Tabby & Tamara video ads
Designed 20+ iterations of these video ads during YFS 2022 for multiple media channels like YouTube, Instagram, Facebook, Twitter, etc. This was a lot of fun and learned some valuable skills while using AfterEffects and motion graphics fundamentals.
Static Renders
Designed this for internal use and presentations screens within the company, currently being displayed on the noon wiki page and other TV screens across the office.
Created this for several different screens and onsite usage in banners and collaterals.
Key word Prompt
Online Education
Web Analytics
Web Application
Web Analytics
As part of exercising 3D software skills and conceptualization I created these 3D illustrations to depict the word prompts correctly. It was a wonderful experience involving extensive research, storyboarding and new photoshop skills.
Noon Bandido
The Bandido was a company mascot that was part of noon's internal communication branding to employees - created a 3D version of the initial illustration and in various key poses.
12.12
In honour of the conception of the company on the12th Dec. (2017) the 12.12 sale marks a massive milestone for Noon
Pre-Ramadan 2021
Ramadan 2021
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Designed 70+ compositions of product stands and multiple iterations with feedback and customizations as per request for banners for onsite usage, Instagram and Snapchat story, Twitter greeting cards and various internal company screens.
This campaign lasted 3 months with a minimum of 3 to 4 unique designs per day alongside supplementing further changes for any and all screen requirements.
With a set colour palette for Pre-Ramadan, Ramadan as well as Eid. This turned into the largest campaign of the year thus far.
Lighting and composition fundamentals were re-enforced through repetition and diligent practice for each concept presented.
Eid 2021
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As the Ramadan campaign came to an end, the new brief for Eid visuals came with specific changes.
The colour palette changed to green and teal as part of the gradient, water became an element to showcase a more outdoor aspect of the celebration and the gold accents were a personal touch to draw the eye of the viewer to the podiums holding the product and to depict more celebration and warmth.
Ramadan 2022
A new colour palette for the Ramadan compositions this year. But continued to build on the same concept from last year and modeled a few to be used for outdoor screens and some giftcards for banners.
Marketing Collaterals
Created 50+ mockups for presentation & various collateral use. With 2 rounds of feedback, finished the project in 4 days.
Learnt to use the pen tool more comfortably and new methods of selection as well - most notably though, colour grading and lighting were the fundamentals that I was able to perfect in this project with a fine toothed comb.
Cannot wait to apply the learnings from here in future projects!
Niya Facepacks
For mockups and onsite usage.
The bump map detailing along the edges shows correctly, would have worked a little more on the lighting of this object to show off spec map values better.